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    The Explosion of Tablets and Smartphones Shape Local Search and Buying Behavior

    Last updated 7 months ago

    recent study has shown that 61% of all mobile users search for local information on their mobile devices. Last year, Google announced that mobile searches had quadrupled. As these numbers point out, the importance of having a mobile optimized site is growing, which is why ReachLocal has designed Cast pages to be mobile friendly from the start.  Customers can even write a review on the Cast page with their mobile device before leaving the business' location!

    First A Search Engine, Then A Smartphone... And Now Credit Cards. What Will Google Think Up Next?

    Last updated 8 months ago

    Google has done it again.  The search engine giant has just launched credit cards for small businesses.  Adwords Business Credit helps small business owners keep their ads running consistently.  By signing up for the card, you will get:  a low, variable 11.9% APR Representative, an ample credit limit for AdWords, no annual fee, minimum monthly payments, and 24/7 online support.  However, there is one drawback, these credit cards can only be used to purchase AdWords campaigns-nothing else.

    Click here to read more on the article.

     

    image - mashable.com

    Apple's iPhone 5 Unveiled: Will You Upgrade?

    Last updated 9 months ago

    Today, Apple held a press conference event at its headquarters in Cupertino, California, unveiling its latest and greatest, the iPhone 5.  This generation of iPhone has several features and benefits.  For instance, the screen is larger (now 4 inches tall) with retina display, it is 20% lighter than the older model, it's compatible with 4G LTE networks and has ultra-fast wireless internet.  The iPhone also got a camera upgrade as well with enhancements such as spatial noise reduction and a smart filter.  Click here to read more on the article.

    Now that you have seen the finished product, is it everything you hoped and dreamed it would be?  Will you be upgrading to the new and improved iPhone 5 hitting retail stores on September 21?

    Why it is Important for Businesses to Incorporate Search Retargeting into their Online Marketing Strategy

    Last updated 9 months ago

    The infographic shown here from Chango illustrates the retargeting platform and its seven different types of search retargeting.  As you can see, there are multiple levels of intent from searchers.  These levels depicted in the infographic make it easier for businesses to target certain individuals based solely on intent, and allows them to see the opportunities as well as benefits of search retargeting such as delivering a more qualified prospect/lead.  

    Click here to read more on the article.

    The Constantly Connected Consumer

    Last updated 9 months ago

    Americans are constantly connected through the use of their mobile devices.  Not only are we always tweeting, updating, and posting on a myriad of social networks, but we are constantly searching, shopping and looking for local business information.  With the touch of a button, a smartphone user can easily purchase a dining room table from a local furniture store.  "Understanding the impact of smartphones on consumer behavior is key to reaching today's on-the-go user."  This growing use of mobile devices to search and shop locally is creating more opportunities for SMB's to connect with the consumers that are searching for their products and services on-the-go!

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